Our work

Products we've designed
and built for others

A cross-border store built end to end, and fintech journeys for some of India's best-known investing and payments apps.

Featured · built end to end

crowcrowcrow

A cross-border store that brings authentic US products to shoppers in India, with duties handled, GST invoices and prices in rupees, plus a public API for AI shopping agents. We built the customer-facing store and the systems behind it: orders, inventory, the product catalogue and procurement.

E-commerce
Cross-border
Agent-ready API

Visit crowcrowcrow.com

Fintech · Mobile landing screen

A home screen that guides, not just lists

ET Money's earlier home screen was a static navigation list with little personalisation, which made it hard for new investors to find their way.

Over an eight-week project, from research and wireframes to prototypes and usability tests, we redesigned it around contextual nudges based on each user's financial history: a Total Investment card that includes other assets, KYC and mutual-fund onboarding cards, and reminders for insurance premiums.

Novice, intermediate and pro investors
Nudge-based home
8 weeks

Read the case study

ET Money explore mutual funds screen design

ET Money mutual fund detail screen design

Fintech · Mobile onboarding

Explore first, KYC when you invest

The DSP Mutual Fund app asked new users for their PAN at login, a step that put people off before they had seen a single fund.

In a five-week effort we replaced it with mobile-number OTP login, so people can explore funds first and give PAN and KYC only when they decide to invest. A short welcome screen asks whether they have invested before, with a Skip option.