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Mutual Fund App
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Case studies turning idea into reality
Case Study: Mutual Fund Product Pages
Challenges: The old website was complex, data-heavy, and lacked social proof, making it difficult for novices.
Pravin Shinde
4 min read
Case Study: User Onboarding Screen
Challenges: In mobile applications, mandatory PAN entry at login creates friction, reducing user engagement and exploration.
Pravin Shinde
3 min read
Case Study: Mobile Landing Screen
Challenges: The old ET Money app lacked personalization and interactivity, resulting in low engagement.
Pravin Shinde
3 min read
Words from Amazing Clients
Pravin worked on several digital properties during his time at DSP Mutual Fund. He brought deep expertise not only as it relates to UX and UI but also in the domain of investing. His designs are clean and bring clarity and transparency which allows investors to understand their portfolio better and take on the right journeys as the navigate apps and websites...
Vineet Malhotra
Co Founder and CEOPravin is not just a brilliant UX/UI designer but also a strategic thinker who truly understands financial products. He transformed our product design, making it more user-friendly and visually appealing while ensuring users psychology and industry standards. His ability to lead and manage design teams efficiently is truly commendable.
Ravi Shrivastav
DirectorWe needed someone who could bridge the gap between design and crypto trading, and Pravin delivered beyond expectations. His designs are not only aesthetically pleasing but also functional, improving user engagement and retention. His leadership skills helped our design team stay aligned and productive throughout the project.
Maninder Singh
COO & Product ChiefI've known Pravin for years and have seen his outstanding work across multiple fintech projects. He recently helped us refine our microfinance platform’s design, making it more intuitive and user-friendly. His deep financial knowledge and UX/UI expertise are truly valuable. A great leader and problem solver!
Avinash Dalvi
Tech ExpertRecent blogsSteps from you to grow
Advanced Visual Design Principles
Introduction: The Importance of Advanced Visual Design
Pravin Shinde
7 min read
Von Restorff Effect ( Isolation Effect )
The psychological factors that designers use to do this is the Von Restorff Effect
Pravin Shinde
4 min read
Postel’s Law
This article discusses the significance of Postel's Law in UX/UI design, its practical applications, and...
Pravin Shinde
4 min read
Parkinson's Law
Parkinson's Law is a psychological principle that influences design and productivity.
Pravin Shinde
3 min read
Peak end Rule
It's a cognitive bias that can be applied to UX design to improve user satisfaction.
Pravin Shinde
5 min read
Hick's Law
Hick's Law is one of the most important psychological ideas used by designers.
Pravin Shinde
5 min read
Law of Continuation
The law of continuity in UX design is a principle that helps users navigate a...
Pravin Shinde
4 min read
Miller’s Law
Miller's Law in UX design states that the average person can hold about seven items...
Pravin Shinde
3 min read
Law of Closure
One such principle is the Law of Closure, a basic idea in Gestalt psychology that...
Pravin Shinde
4 min read
Fitts's law
It's based on the idea that the time it takes to move to a target...
Pravin Shinde
5 min read
About us
We at Bluehans are experts in UX strategy, design, and consultancy, assisting companies in creating user experiences that are smooth, simple, and emotionally compelling. Great UX, in our view, is about interpreting user behaviour, evoking feelings, and fostering meaningful interactions that result in business success—it's not simply about usability.